Box Building: The Science Of Change



Chris Cooper of CrossFit Catalyst explains how behavioral science shapes his interactions with new gym members. “It’s harder for a person to make a change than it is to keep going with something that’s uncomfortable,” Cooper explains. When new members walk into an affiliate for the first time, Cooper recommends figuring out what they are doing right and showing them that they have already made several steps toward their goals. The CrossFit Journal — ( The CrossFit Games® – The Sport of Fitness™ The Fittest On Earth™



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